Sohnne Privacy Policy

Effective Date: December 7, 2024

Last Updated: November 28, 2024

Sohnne Inc. (“Sohnne”, “we”, “our”, or “us”) is committed to protecting and respecting your privacy.

SOURCES OF PERSONAL DATA

“Personal Data” is any information relating to an identified or identifiable natural person. We collect Personal Data about you from the following sources:

• Directly from you, such as when you contact us through the Site via web forms or chat, make a purchase, subscribe to our emails, complete a survey, create an account, apply for a job, or attend our events.

• Automatically through tracking technologies, when you use the Site.

• From third parties, such as affiliated companies and subsidiaries, social media companies, or other parties who interact with us.

PERSONAL DATA WE COLLECT

Depending on how you interact with us, we may collect the following Personal Data from you:

• Identifiers, such as your name, address, email address, phone number, and Castlery account username and password.

• Protected class and demographic information, such as military/veteran status, immigration status, age and gender.

• Commercial information, such as your purchase history, billing address, customer support and email correspondence logs, and customer records.

• Internet or other electronic activity information, such as your IP address, device information, device ID, operating system, browser information, cookie ID, browsing history, pages viewed, search history, social media activity, history of your interactions with the Interactive features on our website, and other information regarding your interactions with and use of the Site. For more information about cookies and device data, please see the Cookies and Other Tracking Technologies section below.

• Professional and employment-related information, such as your resume information if you apply for a job with us, or your employer if you are contacting us as a representative of a business.

• Non-precise geolocation data, such as your location derived from your IP address.

• Audio, electronic, visual or other sensory information, such as photos and audio/video recordings you submit in your ratings and reviews of our Products.

• Inferences, drawn from any of the information we collect about you to help us understand your interest in our Products.

• Sensitive Personal Data, such as a copy of your driver’s license or other form of government identification. Please note that we only use your Sensitive Personal Information only for legitimate business purposes, including to (i) perform services or provide goods reasonably expected by an average staff member in your position; (ii) detect security incidents; (iii) resist malicious, deceptive, or illegal actions; (iv) ensure the physical safety of individuals; (v) for short-term, transient use, including non-personalized advertising; (vi) perform or provide internal business services; (vii) verify or maintain the quality or safety of a service or device; or (viii) for purposes that do not infer characteristics about you.

HOW WE USE YOUR PERSONAL DATA

• Administering and improving your experience on our Site
• We use the following categories of Personal Data for this purpose: Identifiers, Protected class and demographic information, Commercial information, Internet or other electronic activity information, Non-precise geolocation data, Audio, electronic, visual or other sensory information, Inferences.

• Providing you with the Products you requested and customer support
• We use the following categories of Personal Data for this purpose: Identifiers, Protected class and demographic information, Commercial information, Internet or other electronic activity information, Professional and employment-related information, Non-precise geolocation data, Audio, electronic, visual or other sensory information, Sensitive Personal Data.

• Providing you with alerts, newsletter, education materials or information that you requested or signed up for and promoting and advertising Products that may be of interest to you
• We use the following categories of Personal Data for this purpose: Identifiers, Protected class and demographic information, Commercial Information, Internet or other electronic activity information, Non-precise geolocation data, Audio, electronic, visual or other sensory information, Inferences.

• Allowing you to participate in interactive features of our Products, such as 3D Images, Web AR, Shop the Look, Sofa Quizzes, and the Room creator tool, when you choose to do so
• We use the following categories of Personal Data for this purpose: Identifiers, Commercial Information, Internet, or other electronic activity information, Non-precise geolocation data, Audio, electronic, visual or other sensory information, Inferences.

• Improving our products by designing and conducting surveys/questionnaires, conducting statistical analysis, and researching and launching new Products, seminars, events, and forums
• We use the following categories of Personal Data for this purpose: Identifiers, Protected class and demographic information, Commercial Information, Internet or other electronic activity information, Professional and employment-related information, Non-precise geolocation data, Audio, electronic, visual or other sensory information, Inferences.

• Evaluating and processing your job application and communicating with you about your candidacy
• We use the following categories of Personal Data for this purpose: Identifiers, Protected Class and demographic information, Professional and employment-related information.

• Complying with our legal and regulatory obligations
• We use the following categories of Personal Data for this purpose: Identifiers, Protected class and demographic information, Commercial Information, Internet or other electronic activity information, Professional and employment-related information, Non-precise geolocation data, Audio, electronic, visual or other sensory information, Sensitive Personal Data.

• Protecting protect the health and safety of our customers, personnel, and the general public
• We use the following categories of Personal Data for this purpose: Identifiers, Protected class and demographic information, Commercial information, Internet or other electronic activity information, Professional and employment-related information, Non-precise geolocation data, Audio, electronic, visual or other sensory information, Sensitive Personal Data.

HOW WE DISCLOSE YOUR PERSONAL DATA

We may disclose your Personal Data to the following recipients:

• Affiliates and subsidiaries, including parent entities, corporate affiliates, and other entities that share common ownership.

• Service providers, including companies that we contract with in order to receive services, such as payment processing, delivery, repair, re-commerce service, customer service, product insurance, customer support software service, customer data platform software service.

• Business partners, such as social media companies, advertising networks, analytics partners and providers, and other parties that may use Personal Data to provide you with advertising.

• Law enforcement, government agencies, and other recipients for legal, security, or safety purposes, such as to comply with our legal obligations, enforce our terms and policies, detect and prevent fraud and security incidents, and communicate with you about our Products and other administrative or transactional matters.

• Other entities in connection with a corporate transaction, such as in connection with a merger, sale, consolidation, transfer of assets, reorganization, or liquidation of our company.

• Other entities with your consent.

COOKIES AND OTHER TRACKING TECHNOLOGIES

Our Site and third parties that we authorize use cookies and other tracking technologies (such as pixels, web beacons, tags, session replay tools, embedded scripts, and SDKs) to collect Personal Data from you, as described in the “Personal Data We Collect” section above. We use this information to analyze how you use the Site, personalize and improve your experience on our Site, provide you with advertising, and measure and improve the effectiveness of our advertising campaigns.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

• Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e- billing services.

• Analytical/performance cookies.They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

• Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

• Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

We use Google Analytics to analyze and improve the functionality of our Site. To learn how Google Analytics uses and processes cookies and other tracking technologies, please visit “How Google uses data when you use our partners’ sites or apps.” You can prevent Google's collection and processing of data by using the Google Ads Settings page or downloading and installing their browser plug-in